White Label Agreement
What is a White Label Agreement?
A White Label Agreement is a legally binding contract between a product or service provider (manufacturer/developer) and a reseller (agency/distributor), under which the reseller is allowed to rebrand and sell the product or service as if it were their own. While the original provider handles the backend development, operations, or fulfillment, the reseller presents it to their customers under their own company name and logo—without revealing the original source.
This type of agreement is widely used in software-as-a-service (SaaS), marketing, web development, consumer goods, and technology solutions—especially when companies want to expand their service offerings quickly without developing new products from scratch. It gives resellers a competitive edge while helping providers scale their business behind the scenes.
Unlike informal collaborations or affiliate models, a White Label Agreement provides a clear legal framework that sets boundaries, protects brand value, and defines operational responsibilities. It prevents misuse, ensures consistency in service quality, and avoids confusion about intellectual property and branding rights.
Example:
A digital marketing agency signs a White Label Agreement with a software company that offers SEO tools. The agency resells this tool under its own brand name as part of a marketing package. The end-users see only the agency's branding, support channels, and dashboard. Meanwhile, the original software company continues to host, maintain, and update the tool in the background.
The agreement defines how the agency can use the software, whether they can request custom features, how technical support will be handled, and how customer data is protected. It also includes pricing structures, confidentiality terms, and limits on how the agency can promote or modify the product.
Why is a White Label Agreement important?
A White Label Agreement is crucial when you're reselling another company’s product or service under your own brand. It protects your brand identity, ensures consistent service quality, and defines who is responsible for what—behind the scenes. Whether you’re entering a long-term partnership or offering a quick go-to-market solution, this agreement prevents costly misunderstandings and protects your reputation.
Since the reseller presents the product as their own, any failure in delivery, quality, or support directly reflects on their brand. Without a clear White Label Agreement, you risk customer dissatisfaction, loss of credibility, or even legal liability—for issues you didn’t cause but are now responsible for fixing. This agreement ensures all backend responsibilities and branding rights are clearly spelled out and enforceable.
Who needs a White Label Agreement?
A White Label Agreement is essential for any business involved in reselling another company’s product or service under its own brand. It provides the legal structure to define branding rights, ownership of customer relationships, responsibilities, and restrictions ensuring your business runs smoothly while protecting your reputation.
This agreement is especially important for:
- SaaS companies allowing resellers to offer their platform under a different name
- Digital marketing agencies outsourcing backend services (e.g., SEO, automation, analytics) to be rebranded for clients
- Manufacturers or OEMs supplying products that are repackaged and sold under another brand
- Service providers (like web hosting, app development, or content creation) partnering with third parties to resell their offerings
- Entrepreneurs building businesses around white-labeled tech platforms, mobile apps, or e-learning solutions
- Any business that needs to safeguard its brand, pricing, and client ownership while partnering with backend providers
Example - A digital marketing agency offers social media management services under its own brand. However, the actual content creation and scheduling is handled by a third-party team. A White Label Agreement ensures that the agency maintains exclusive branding rights, prevents the third-party provider from contacting the agency’s clients, and defines how deliverables, deadlines, and revisions will be handled—avoiding confusion, disputes, or brand dilution.
Why do you need a White Label Agreement?
1. Establishes Legal Rights and Branding Boundaries - Clearly defines what the reseller is allowed to rebrand and sell under their own name, and what stays strictly under the original provider’s ownership. With branding, logos, and white-label permissions locked in writing, this legal framework helps prevent brand misuse, customer confusion, and IP theft from day one.
2. Speeds Up Partnership Onboarding - Standardizes recurring terms like licensing scope, pricing models, support responsibilities, and resale restrictions making it easier to bring on new resellers quickly and consistently. Saves time on renegotiating the same points in every deal.
3. Protects Intellectual Property (IP) - Outlines who owns the product, code, content, and backend systems—typically the original provider. It legally prevents the reseller from reverse-engineering or repurposing your proprietary software, processes, or tools.
4. Ensures Technical Support Clarity - Clarifies who is responsible for providing product support, updates, bug fixes, and maintenance—so the end user experiences a smooth service without confusion or blame-shifting between the parties.
5. Secures Customer and Data Ownership - Specifies who owns the customer relationship and how data will be handled—especially important for privacy compliance (e.g., GDPR). This prevents data misuse or one party poaching the other’s client base.
6. Defines Customization Rights and Costs - If the reseller wants the product tailored to their market (e.g., with extra features or unique branding), the agreement outlines how changes are requested, who pays for them, and who owns the results. This avoids future disputes.
7. Sets Marketing & Usage Rules - Lays down what the reseller can say about the product publicly can they use your brand? Reveal the original provider? Claim certain capabilities? This ensures consistent messaging and protects your market image.
8. Assigns Liability and Indemnification - Legally defines who bears the responsibility if something goes wrong like misleading marketing, service outages, or data breaches. This shields both parties from being unfairly blamed or financially harmed.
9. Clarifies Term, Termination, and Renewal - Explains how long the agreement will last, how it renews, and under what conditions either party can walk away. Protects against surprise terminations or sudden service disruptions.
10. Includes Confidentiality and Non-Compete Protections - Ensures that sensitive business, technical, and customer information stays private even after the agreement ends. Also prevents the reseller from launching a copycat product or directly poaching your team or clients.
11. Maintains Control Through Performance Expectations - You can include performance-based conditions—like minimum sales targets or market activity levels that the reseller must meet to retain rights, access, or discounts. This ensures ongoing commitment and results.
When should you use a White Label Agreement?
1. Unclear Branding Rights: Failing to define what the reseller can and cannot rebrand leads to brand misuse or customer confusion.
2. No Client Ownership Terms: If the agreement doesn’t clearly state who owns the end-client relationship, disputes may arise over data, billing, and future dealings.
3. Undefined Quality Control: Without performance standards or approval workflows, the white-labeled product or service may fall below acceptable standards—hurting your reputation.
4. Missing IP Protections: Not securing your intellectual property rights can allow the reseller to copy, reuse, or even compete using your proprietary tools or content.
5. No Restrictions on Solicitation or Competition: Without non-compete or non-solicit clauses, the reseller might poach your clients or launch a competing offering.
6. Lack of Dispute Resolution Mechanisms: Without clear remedies like arbitration, mediation, or defined jurisdiction, minor disagreements can spiral into costly legal conflicts.
Types Of White Label Agreement
1. Software-as-a-Service (SaaS) White-Label Agreement
Used when a software provider licenses their cloud-based product to a reseller who rebrands and sells it as their own. It defines user limits, branding permissions, pricing control, data ownership, and support responsibilities.
Example - A marketing consultant white-labels a CRM platform and offers it as their own client management tool. Clients see the consultant’s brand, but the software and backend support are powered by the original provider.
2. Product White-Label Agreement
Applies when physical goods are manufactured by one company and sold by another under a new brand name. Covers product specs, branding rules, packaging, distribution rights, and liability for defects.
Example - A wellness influencer partners with a supplement manufacturer to launch a private label vitamin line. The same product is produced, but the influencer's brand appears on the bottle and website.
3. Service-Based White-Label Agreement
Ideal when a company offers backend services like legal drafting, IT helpdesk, or marketing fulfilment that another company resells under their own brand to clients. The agreement defines performance standards, reporting, client handover, and confidentiality.
Example - A digital agency outsources SEO work to a specialist firm but presents the service to clients as in-house. The white-label agreement ensures the partner delivers results invisibly, without contacting clients directly.
4. Mobile App White-Label Agreement
Used when a pre-built mobile app is licensed to a third party to be rebranded and published under a different name. It outlines app customization, update policies, platform permissions, and support responsibilities.
Example - A fitness coach licenses a ready-made workout tracking app, customizes the colors and logo, and launches it in app stores as their own branded mobile experience.
5. E-commerce White-Label Agreement
Let's resellers market and sell products under their brand, while the manufacturer manages stock, shipping, and fulfillment. Agreement terms include product branding, order handling, return policies, and revenue sharing.
Example - An online entrepreneur builds a fashion e-store featuring her own brand, while all clothing is produced and shipped by a third-party manufacturer. Customers see only her brand—never the actual supplier.
6. Financial or Fintech White-Label Agreement
Common in banking, lending, and investment sectors. One company offers secure, regulatory-compliant tech (like digital wallets or trading platforms), which another company rebrands and provides to customers.
Example - A startup partners with a licensed payment gateway provider to launch a branded e-wallet for their user base. The underlying transactions and compliance are handled by the original fintech company.
White-Label Agreement: Key Inclusions and Structure
1. Parties Involved
- Provider (Original Manufacturer or Service Creator) This is the company that develops the actual product or service. They maintain ownership of the technology, content, or infrastructure but allow another company to rebrand and resell it.
- Reseller (White-Label Partner or Marketer) This is the company that purchases or licenses the product/service from the provider, rebrands it with their own identity, and sells it to end customers as if it were their own.
2. Scope of White Label Services or Products
Clearly outlines what is being offered under the white label arrangement—whether it’s software, a mobile app, a physical product, or a service. It ensures both parties are aligned on:
- The exact product/service being rebranded and resold
- Features, functionalities, or limits included in the offering
- Delivery format, timelines, and support scope (if any)
3. License and Branding Rights
This clause grants the reseller a license to rebrand and resell the product or service under their own identity. It includes:
- Rights to use their own brand name, logo, and domain
- Prohibition on using the provider’s branding, trademarks, or trade dress
- Guidelines to avoid misrepresentation or brand confusion
4. Intellectual Property Ownership
Specifies that all intellectual property including software code, documentation, designs, and tools remains the sole property of the original provider. It ensures:
- The reseller cannot copy, modify, or reuse IP for competing products
- No ownership rights are transferred to the reseller
- Provider’s proprietary technology remains protected
5. Customization Terms
Outlines whether the reseller can request changes like new features, additional branding elements, or layout tweaks. It also states:
- Who bears the cost of custom development
- Whether customized versions can be reused by the provider
- Ownership of custom changes (usually retained by the provider)
6. Technical Support and Maintenance
Defines post-sale support and maintenance responsibilities. Depending on the model, this clause specifies:
- Whether support is handled by the provider or reseller
- Turnaround time for bug fixes, security patches, and updates
- Availability of helpdesk, email, or on-call support for end users
7. Data Ownership and Usage
Specifies who owns the end-user or customer data and how it can be used. The clause ensures:
- Provider and reseller understand data rights and storage obligations
- End-user data is protected under relevant laws (e.g., GDPR)
- Neither party can misuse or resell user data without permission
8. Term and Termination
Sets the duration of the agreement and conditions for renewal or early exit. It typically includes:
- Initial term (e.g., 1 year) and auto-renewal options
- Termination rights in case of breach, non-performance, or notice
- Obligations after termination (e.g., ceasing use of branding)
9. Liability and Indemnification
Protects each party from financial loss due to the other’s mistakes, including:
- Reseller indemnifying the provider for misuse of IP, branding, or false claims
- Provider covering issues arising from defective products or system failures
- Caps on financial liability, except in cases of fraud or willful misconduct
10. Marketing and Advertising Rights
Clarifies what marketing the reseller is allowed to do and under what terms. It may include:
- Freedom to promote the white-labeled product under their own brand
- Use of pre-approved promotional assets
- Restrictions on naming or referencing the provider in public materials
11. Performance Obligations
Establishes minimum targets or KPIs the reseller must meet to maintain exclusivity or license rights. It can include:
- Monthly or annual sales volume expectations
- Active customer support benchmarks
- Right of the provider to revoke or reassign rights if targets are not met
12. Confidentiality Clause
Protects sensitive commercial, technical, and strategic information shared during the relationship. It covers:
- Trade secrets, client lists, financials, and platform strategies
- Obligation to safeguard data during and after the agreement
- Exceptions for disclosures required by law or regulators
13. Non-Compete and Non-Solicitation
Prevents the reseller from launching a competing product or poaching clients or team members. It includes:
- Restrictions on developing or distributing similar offerings during the term
- Limitations on contacting or converting the provider’s clients, vendors, or staff
- Duration and geographic scope of these restrictions (usually 6–24 months post-termination)
Key Clauses Summary
- Parties to the Agreement
- Grant of License and Branding Rights
- Scope of Services or Products
- Intellectual Property (IP) Rights
- Customization Terms
- Pricing and Payment Terms
- Technical Support and Maintenance
- Confidentiality Clause
- Data Ownership and Usage
- Term and Termination
- Indemnity and Liability
- Marketing and Advertising
- Non-Compete and Non-Solicitation
- Dispute Resolution and Governing Law
Checklist for a White Label Agreement in India
1. Keep Multiple Copies
Action: Maintain at least two signed versions one with the provider (original creator) and one with the reseller.
Tip: Also save digitally on secure platforms like Google Drive or DigiLawyer Cloud.
Expert Insight: Digital backups allow quick access for compliance checks and future audits, especially in multi-party arrangements.
2. Use Legally Valid Digital Signatures
Action: Ensure the agreement is signed using legally accepted e-signatures.
Tip: Use Aadhaar eSign, DigiLawyer eSign, or other IT Act-compliant digital signature platforms.
Expert Insight: Use e-signing tools with timestamp logs and multi-factor authentication for added legal enforceability.
3. Pay Applicable Stamp Duty
Action: Pay stamp duty as per your state's rules for commercial agreements.
Tip: Most states levy ₹100 – ₹500 for service or licensing agreements.
Expert Insight: Use DigiLawyer's or your state’s online portal for quick stamp duty payment improper stamping can render the contract unenforceable.
4. Define Branding and License Rights
Action: Clearly outline what branding, customization, and rebranding rights the reseller holds.
Tip: Specify restrictions on using the provider’s brand, logo, or trademarks.
Expert Insight: This prevents brand misuse and protects IP integrity in the reseller’s market.
5. Clearly Define Scope of Work
Action: Describe in detail what the provider is delivering and what the reseller is allowed to market or resell.
Tip: Include annexures outlining features, support responsibilities, or included customizations.
Expert Insight: A detailed scope avoids confusion and ensures accountability for product delivery and resale rights.
6. Establish Clear Customization and Support Terms
Action: Define if, how, and at what cost the reseller can request product modifications.
Tip: Clarify timelines, ownership of custom work, and support SLAs.
Expert Insight: Clearly allocating support responsibilities ensures a smooth customer experience and prevents disputes.
7. Include Data Ownership and Privacy Clauses
Action: Define who owns customer or user data and how it may be accessed or used.
Tip: Ensure compliance with India’s Data Protection laws and international norms like GDPR, if applicable.
Expert Insight: Add clauses to govern marketing permissions, data transfers, and liability for breaches.
8. Outline Payment, Revenue Share, and Tax Liabilities
Action: Mention the financial arrangement fixed fees, commissions, or revenue share.
Tip: Clarify GST applicability, TDS deductions, and invoicing schedules.
Expert Insight: Keep payment terms tightly defined to prevent cash flow issues or tax disputes later.
9. Add Confidentiality and IP Ownership Clauses
Action: Protect trade secrets, software code, pricing, and all proprietary materials.
Tip: State that all IP remains with the provider unless specifically transferred.
Expert Insight: Extend confidentiality obligations beyond contract termination to protect post-deal exposure.
10. Include Non-Compete & Non-Solicitation Clauses
Action: Prevent the reseller from creating competing products or poaching employees/clients.
Tip: Limit the clause’s duration and geography to keep it enforceable under Indian law.
Expert Insight: Indian courts scrutinize non-compete clauses make sure they’re fair, not absolute.
11. Define Term, Termination, and Exit Clauses
Action: Specify the agreement’s term, renewal terms, and exit process.
Tip: Include clauses for termination due to breach, non-performance, or mutual agreement.
Expert Insight: Consider adding a “termination without cause” clause with notice to retain flexibility.
12. Add Dispute Resolution and Governing Law
Action: Choose your method arbitration, mediation, or court and location (e.g., Delhi).
Tip: Mention the Indian Contract Act, 1872 as governing law.
Expert Insight: Arbitration is generally preferred for white-label deals due to privacy and faster resolution.
13. Define Indemnity & Liability
Action: Clearly state who is liable for damages due to defective products, misuse of brand, or breach of agreement.
Tip: Include indemnity for third-party claims arising from resale or performance issues.
Expert Insight: Mutual indemnity clauses protect both provider and reseller from downstream legal exposure.
14. Comply with Applicable Regulations
Action: Ensure compliance with Indian Contract Act, IT Act, IP laws, and sector-specific rules (e.g., fintech, healthtech).
Tip: Check for export control, licensing, and consumer protection rules if relevant.
Expert Insight: Non-compliance can result in contract voiding or regulatory penalties especially for tech or data-driven products.
15. Get a Legal Review
Action: Engage a lawyer to vet the agreement before signing.
Tip: Use DigiLawyer or a trusted legal service for a fast turnaround.
Expert Insight: A legal review helps catch gaps in IP, data, or revenue clauses that could cause disputes later.
Important Indian Laws Related to White Label Agreement
Indian Contract Act, 1872
In India, the validity of Service Agreement is governed by the Indian Contract Act, 1872 (Sections 10, 14, 23, 27 and 73). Service Agreement must be lawful and voluntary. Reasonable restrictions on trade to protect confidentiality are allowed under Section 27.
Consequences of Breach
GST
Intellectual Property
Copyright Act
Trademark Act
Competition Act
Governing Laws
Indian Contract Act, 1872
If any party breaks the White Label Agreement by not providing the services, another party can take action under the Indian Contract Act, 1872. Consequences may include:
- Legal Action - The aggrieved party can approach the court to enforce the agreement and recover losses caused by the breach.
- Compensation - The defaulting vendor may be held liable to pay monetary damages for any financial or business loss suffered by the client.
- Termination of Agreement - The non-breaching party can choose to terminate the contract immediately without further obligations.
- Impact on Professional Reputation - A breach can harm the vendor’s credibility in the industry, affecting future projects, client trust, and long-term business prospects.
Goods and Services Tax (GST) Act, 2017
As per the Goods and Services Tax (GST) Act, 2017, services rendered under the agreement are subject to GST. The service provider must charge and remit GST at the applicable rate. Both parties should clarify whether the prices mentioned are inclusive or exclusive of GST.EndFragment
These laws protect the provider’s ownership of products, technology, and branding:
- The Copyright Act, 1957 - Protects software code, content, and creative materials.
- The Trademarks Act, 1999 - Covers brand names, logos, and trademarks.
- The Designs Act, 2000 - For product packaging, labels, or visual designs.
Copyright Act, 1957
If the Provider is involved in creating original content (e.g., marketing materials, branding assets), the ownership of copyright must be clearly defined. Section 17 and 19 define Copyright generally lies with the creator (Agent) unless assigned in writing to the principal.
Consequences of Copyright Breach
If the agreement doesn’t clearly transfer copyright, or its terms are breached:
- Legal Action – The rightful owner can sue for copyright infringement and to immediately stop the use of the product.
- Compensation – The violating party may pay damages or statutory penalties.
- Criminal Liability – In serious cases, fines or imprisonment may apply.
Trademark Act, 1999
If the reseller is using the principal’s brand name, logo, or domain, proper authorization is required, then this law would be applicable.
Consequences of Breach:
- Legal Action: Where the court orders to immediately stop using the trademark or to take certain actions to fix the harm caused.
- Damages or seizure of goods: Where any products, packaging, or materials carrying the copied trademark may be taken away or destroyed.
- Monetary Compensation: The wrongdoer will have to pay compensation to the trademark owner for the losses suffered or for the profits earned by using the mark illegally.
Ensures that the agreement does not create anti-competitive practices, such as price fixing, exclusive dealing, or market monopoly through white-label arrangements.
Arbitration and Conciliation Act, 1996
Under the Arbitration and Conciliation Act, 1996, disputes can be resolved through arbitration, offering faster, confidential, and fair resolution. Section 7 mandates arbitration if included in the White Label Agreement, while Section 8 allows courts to refer disputes to arbitration
An arbitration clause in your agreement ensures benefits like:
- Faster Resolutions: Avoids lengthy legal battles.
- Scope of Services: The description of services provided by the parties.
- Confidential Proceedings: Keeps sensitive business information private.
- Fair Dispute Resolution: A neutral arbitrator decides the case.
Common Mistakes to avoid
✅ Do's | ❌ Don'ts | Expert Advice: |
Deliver high-quality products/services and meet agreed specifications and timelines | Don’t change pricing or terms without notice | Set up a shared dashboard for updates, timelines, and performance tracking |
Share accurate product documentation and support the reseller with onboarding/training | Don’t withhold product updates or undermine the reseller by selling directly in their market | Use a reseller toolkit or portal to centralize communication, assets, and updates |
Pay dues on time and maintain transparency with end customers where needed | Don’t misrepresent product features or violate branding rules | Use pre-approved marketing materials and clearly outline ownership and support in customer communications |
Follow branding, territory, and confidentiality terms strictly | Don’t breach non-compete, confidentiality, or licensing clauses | Set clear internal SOPs to ensure teams don’t accidentally overstep agreement boundaries |
Provide excellent post-sale support and share key customer feedback with the provider | Don’t ignore or delay issue resolution or customer complaints | Create a joint support matrix and define escalation timelines and responsibilities for both parties |
Why DigiLawyer?
DigiLawyer simplifies the process of drafting legally verified White Label Agreements, ensuring both parties (both service providers and clients) are protected throughout the home-based service engagements. Whether you need a standard template or customized clauses for aspects such as the scope of services, payment terms, liability, and breach consequences, we ensure your agreement is tailored to your needs and fully compliant with the Indian Contract Act, 1872, the Consumer Protection Act, 2019, and the Arbitration and Conciliation Act, 1996 providing a solid legal foundation.
With DigiLawyer, you can draft your White Label Agreement in minutes fast, simple, and legally sound. Our platform guides you through every step of the process, ensuring your business and contractors are protected.
With options for notarization, expert consultations, and 24/7 support, your business is fully protected. Ready to safeguard your information? Let DigiLawyer help you draft your White Label Agreement today!
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Expert Legal Support - Our team is always available for legal guidance and dispute resolution.
FAQs Related to White Label Agreement
It clearly outlines:
- Roles & Responsibilities - Defines what the provider and the reseller must do where the Provider handles product development, backend operations, support, or delivery and the reseller manages customer relationships, branding, marketing, and sometimes first-level support.
- Branding Rights - Specifies that the reseller can use its own brand on the product or service and Restrictions may apply on how the branding is used (e.g., no misleading claims, consistent UX).
- Intellectual Property & Restrictions - Clarifies that all core intellectual property such as software code, algorithms, or proprietary content remains with the original provider.
- Payment Terms & Pricing - Outlines how the reseller pays the provider in revenue share, or per-user pricing. And includes timelines for invoicing, late penalties, taxes, and minimum commitment (if any).
- Confidentiality & Data Protection - Both parties must keep confidential business processes, product architecture, pricing models, and customer data. It may include GDPR or other compliance requirements if personal data is involved.
- Technical Support & Maintenance - Clarifies which party provides what kind of support:
- The provider is usually responsible for software bugs, downtime, and backend updates and the reseller may provide Tier 1 customer support and forward technical issues.
- Performance & Usage Conditions May include performance expectations like minimum usage thresholds or sales targets and non-exclusivity (the provider can work with other resellers too).
- Dispute Resolution - Details how disagreements will be handled that it First by mutual negotiation, then mediation or arbitration and even specifies jurisdiction and governing law.
Yes. A white label contract is legally binding if it meets the essential conditions of a valid contract under Indian law, including a lawful offer, acceptance, consideration, and competent parties. It must also be signed by both parties.
In SaaS, white labelling allows a company to rebrand and sell another company’s software as its own. The original provider handles development, maintenance, and backend operations, while the reseller customizes the interface, logo, and, in some cases, features to align with their brand.
- Faster time to market: Quickly offer services or products without building them from scratch.
- Cost savings: Avoid the high costs of development and maintenance by leveraging pre-existing solutions.
- Brand control: Customize the product with your own branding, logo, and design for a consistent brand experience.
- Scalability: Expand services and enter new markets without significant investments.
- Legal clarity: Clearly defines roles, IP ownership, confidentiality, and limitations, minimizing the risk of disputes.
- Focus on core business: Allows you to concentrate on marketing and customer relationships, while the provider handles tech and support.
Yes, white label agreements are customizable. You can adjust the terms to reflect your specific needs, the scope of work, or the requirements of the other party.
White label agreements allow you to rebrand an existing product or service with minimal control over its design and features. In contrast, private label agreements often involve more customization, where you get a product made to your specifications with greater control over design and features.
While it's not mandatory, it's highly recommended. A lawyer can help ensure the agreement protects your brand, clearly defines responsibilities, and eliminates legal loopholes that could lead to issues later.
No, notarization is not required for the white label agreement to be legally valid in India. As long as it is signed by both parties and meets the conditions of a valid contract under the Indian Contract Act, 1872, it is enforceable. However, notarization can serve as additional proof of execution and authenticity in case of disputes.
A solid white label agreement should include warranty and support clauses to address post-launch issues. It should specify whether the original provider will fix bugs or offer support for a certain period after launch. Always confirm support and maintenance obligations before rebranding.
Usually, you’re limited in terms of customization. However, your white label agreement may include clauses allowing for feature additions or minor adjustments. Major changes might require renegotiating terms with the original provider.
Yes, depending on the agreement. Many white label agreements require the reseller to handle customer support for the branded product, while the original provider focuses on technical support. Make sure the agreement clearly defines the division of customer service responsibilities.
This should be addressed in the agreement with termination clauses. You should have an exit strategy in place, which might include a refund or a different arrangement for continuing the product or support. It’s important to understand your rights if the provider stops supporting the product.
Generally, no. White label agreements often include non-compete clauses that prevent you from selling the same product to direct competitors. Review the agreement to ensure there are no such restrictions or clarify them if you need flexibility.
Your agreement should specify branding guidelines to make sure the product aligns with your identity. It should also define the level of customization allowed for logos, user interface, and customer-facing features to ensure consistency with your brand’s image.
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